Image: Bridge the Atlantic. Image extracted from a web interview with Rick Barker. Retrieved from https://www.youtube.com/watch?time_continue=1&v=JjF0d-wjItc&feature=emb_logo
The relationship between a New Music Business model and independent artists resumes on using the current technology available for promotion. Social media is an essential part of our current technology. It allows artists to level-up the terrain and compete head-on with all major and boutique record labels out there. These labels have financial power to promote and fairly leveling up to them takes skills. Many music business executives are pushing independent artists to engage with our current technology. The broad availability of mobile devices and the access to information on-demand by music fans makes social media and the internet a wonder of the music business world. Social media as a tool makes this wonder, yet the success independent artists depend on learning how to use it effectively.
Rick Barker, former artist manager for the superstar Taylor Swift, is one of the most prominent mentors for independent artists. His experience in the music business and training on social media and content marketing makes Barker on of the most important sources of information for my upcoming article. Artists’ case studies and academic research backs Barker techniques. However, a successful outcome depends on the independent artists’ dedication to shaping social media skills that could potentially expose them to an almost infinite number of potential fans that can rise them to the top of the music charts.
A Sound of Thunder promotional photo. Left to right: Jesse Keen, Nina Osegueda, Josh Schwartz & Chris Haren. Retrieved from A Sound of Thunder’s Facebook Page
I was a recording artist, a hired gun, and a wrecking crew member based out of Grand Rapids, Michigan. I didn’t understand music business well. So I re-enrolled to college and graduated from Full Sail University with a Bachelor of Science in Music Business and a Master of Science in Entertainment Business. One month after graduating, my career turned sharply to an unbelievable challenge. A Sound of Thunder, a local band I managed, received and invitation to performed in front of 45,000 people at the Olympic Stadium in Barcelona, Catalonia, Spain.
“Setting up a Tour of Catalonia in less than two weeks was an unbelievable challenge. A Sound of Thunder trusted me with this task and I couldn’t let them down”
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