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Social Media: Independent artists’ friend or foe?

Apple iPhone 7 on wooden table with icons of social media facebook, instagram, twitter, snapchat application on screen

Image: Aleksei. (2017, November 11). Apple iPhone 7 on wooden table with icons of social media facebook, instagram, twitter, snapchat application on screen. Smartphone Starting social media app. Retrieved from https://stock.adobe.com/images/sankt-petersburg-russia-november-11-2017-apple-iphone-7-on-wooden-table-with-icons-of-social-media-facebook-instagram-twitter-snapchat-application-on-screen-smartphone-starting-social-media-app/283452126

The heat of social media platforms is on. Many important music business professionals believe in social media as an essential tool for promoting music. At the same time, Independent artists have taken the initiative to describe how social media has helped launch their music career. But their essential argument is what they’ve learned about connecting to fans through social media.

Social media marketing is full of tricks. And many music business professional badvice independent artists about learning how to use these platforms and measure results. James Cortes, author of Streaming music and the music social media landscape (2019), talks about collecting data from social media and streaming music platforms to shape marketing strategies.

November 24, 2019 by Mario Campani

Social Media: Independent artists’ friend or foe?

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